According to the Advertisement Information Center in the Korea Advertisers Association, Lee was selected as the most likable advertising model in October.
Lee received 11.39 percent of all votes and beat Psy, who was selected as the most likable advertising model in September. Lee appeared in a total of twelve commercials in October.
Lee was the most likable advertising model in January, but he has been beaten by Kim Soo Hyun, Kim Yuna, and Psy for the last nine months. However, he got selected as the most likable advertising model again and proved his high popularity.
Psy was selected as the second most likable advertising model, receiving 10.38 percent of all votes. He was followed by Kim Tae Hee (5.40 percent), Son Yeon Jae (4.14 percent), and Kim Yuna (3.22 percent).
The survey was carried out targeting 1,200 people between the age of 10 and 59 (who live in Seoul and the metropolitan area). It’s conducted every month for three days from 26 to 28.
- Source: Starnews
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