On February 26, C-Jes Entertainment, JYJ’s agency, reported that JYJ will donate all profits from KBEE 2013 to the Korean Committee for UNICEF on March 5 at 2:00 p.m. Jae Joong will personally make the donation.
JYJ were named honorary ambassadors for Korea Brand & Entertainment Expo, which was held in Osaka, Japan, in November last year.
Despite their hectic schedule, they did a lot of work as honorary ambassadors, so they even won commendation from the Knowledge and Economy Minister.
Jae Joong said, “JYJ members were really happy to be able to participate in KBEE last year. We now want to help the poor. By making a donation to UNICEF, we want to give comfort to the poor children all over the world.”
Park Dong Eun, the president of the Korean Committee for UNICEF, says, “JYJ have participated in many events for KBEE as honorary ambassadors while they were busy with their schedule. I was very surprised by the news that they donated all profits from the events. I believe they can certainly give hope to the society.”
Kim Byung Kwon, the director of KOTRA, says, “The world is paying close attention to Hallyu. I believe such a social contribution JYJ have made will attract more attention to Hallyu from the world. KOTRA will do its utmost to make a positive contribution to the extension of Hallyu with such warm-hearted Hallyu stars as JYJ.”
Korea Brand & Entertainment Expo is sponsored by The Ministry of Knowledge Economy and the Ministry of Culture, Sports and Tourism and hosted by KOTRA and KOCCA. For three days, over 30,000 people and over 800 buyers and investors visited the expo.